Publicis Romania is the only agency in Publicis’ European network that is in the final stage of a pitch having as stake the launch of a new Renault model on the Indian market. The new car model is a strategic important point for Renault’s presence in India, second most populated country in the world.
Together with the Romanian agency, the network nominated 2 other offices, representing different continents: one from South America renown worldwide for its creativity’ excellence and its agency in India, as it has a deep knowledge of the local market.
The selection of Publicis Romania comes after a wide evaluation process covering all agencies in Publicis’ global network, made by the international coordination team for the Renault account. The main criteria were strategic vision and the way it is translated in the creative proposals.
Publicis Romania bets on the experience accumulated with Renault brand during its close to 20 years of collaboration with the company.
Periodically, Publicis organizes international pitches between more local offices, in order to entrust projects with regional imporance. The auction is called “Ring”. Publicis Romania won 4 such Ring-s during the last 7 years, validating at global level the value of the Bucharest office and confirming one more time that a valuable idea can be generated even from couple thousands of kilometers distance or even from another continent
Client Service Director Publicis Romania