Romanian creative director Razvan Capanescu, curator of digital selection for Lurzer’s Archive


Razvan Capanescu is the first Romanian Creative director selected to be “Curator of inspiration” for Lurzer’s Archive, magazine that offers resources of inspiration to communication professionals all over the world.

As content curator, Capanescu had the mission to select and recommend 15 campaigns from all over the world. His recommended campaigns have digital at their core and are included in this year’s last printed number of the magazine.

Razvan Capanescu - Chief Creative Officer Leo Burnett Group Romania
Razvan Capanescu – Chief Creative Officer Leo Burnett Group Romania

I think it is a great honor to curate content for Lurzer’s. I looked for 15 remarkable campaigns to confirm the fact that digital becomes native for many present brands, and who will surprise immediately with the power of the idea beyond the technology. I think my shortlist proves that fully

Razvan Capanescu

Chief Creative Officer Leo Burnett Group

The campaigns selected by Capanescu are: Depaul Charity U.K – DePaul UK Spot 4 Sale (Publicis Londra), Åhléns – Shot it, got it (Forsman & Bodenfors, Stockholm), Poo-Pourri – Girls Don’t Poop (Ackermania Creative SUA), Olivari Olive Oil – Audio cookbook (twofifteenmccann San Francisco), Universities YCAM and Yamaguchi – Sharing Faces (Kyle McDonald), Go fucking Do It Start-Up – Go Fucking Do It (Pieter Levels), Antwerp Local Police – The Selfie Speeding Sign (Duval Guillaume, Belgia), Sony Xperia Z1S – Underwater Apps (W+K), The Body Shop Malaysia – Selfie in the Dark (Grey Kuala Lumpur), Romanian Automobile Club – #seatbeltb00bing (Publicis Bucharest), Pampers – Lost Treasures (BBR Saatchi & Saatchi Israel), Smart International – Dancing Traffic Light Man (BBDO Dusseldorf), S7 Airlines – Catch a Plane (Leo Burnett Moscova), Absolut Vodka – Buddy Check Up (JMW Stockholm) and Lidl – Lidl Fan Cup (MRM/McCann Germany).

Razvan Capanescu is, starting October 2014, Chief Creative Officer Leo Burnett Group Romania (which includes Leo Burnett, iLeo and Arc). Renown and awarded at national and international level, Razvan was, during the last 7 years, Chief Creative Officer Publicis Bucharest. He has over 17 years of experience in advertising and, during his career, previously worked in agencies like Saatchi&Saatchi, Ogilvy or McCann.