With experience on Greek and Bulgarian market, Stella Litou becomes Pro TV’s director for programs

Media, People

Starting January 2015, Stella Litou is Romanian Pro TV’s new Director for Programs. Stella has 18 years of experience in programs and media production and knows very well the specifics and characteristics of Balkans. She will be handling the implementation of the programs schedule in 2015, a schedule that includes innovations and novelties when it comes of programs, formats and programs strategy.

Stella’s experience included, previous to Pro TV, positions like of Head of Strategy and Development MTG (Nova Broadcasting Group Bulgaria), Director of Programs at Alpha TV Grecia and Development Producer also at Alpha TV.

Moreover, she managed project in various areas, from On Air Promotions and Research and Development to production of daily programs. Her career also included jobs like Head of Programming SKAI Television Greece, Development and Co-productions Executive SKAI, Co-productions and Acquisitions Executive ERT S.A. Television (Hellenic Broadcasting Corporation), Head of Development and Acquisitions Great British Films Group UK (2002-2006).

Due to her experience, she was also selected as juror to festivals like Digital Film Festival Paris or Northern Lights Film Festival Newcastle, UK.


I welcome our new colleague, Stella Litou, to Pro TV’s team. We are delighted to consolidate with valuable professionals as she is our team of professionals that share the passion to work for Romania’s leading TV. Her experience and expertise will support our mission and the fulfillment of Pro TV’s objectives and, together with her, we will innovate once more when it comes of the way Romanians are watching TV

Aleksandras Cesnavicius,


Stella Litou

It’s a big challenge to join the number 1 TV in Romania and to contribute to the consolidation of this powerful brand, with each new season. An excellent portfolio of programs – top formats that already exist together with new innovative formats represents a strong basis to built future’s success. Let’s get to work and show innovation is an ongoing mission

Stella Litou.