Intesa Sanpaolo’s platform Live Inspire – 600,000 likes on Facebook

Advertising, Business, Digital & Media, Innovation

Intesa SanPaolo’s “Live Inspire”, global platform for the Activ debit card in 12 countries, reached to over  600,000 likes on Facebook. This was dued to the international contest “That’s Eat”, an initiative launched by Intesa Sanpaolo which tripled in 3 months the community present on the “Live Inspire” platform. In Romania, according to Facebrands.ro, “Live Inspire” ranks first within Banks & Financial Services categories.

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The global communication platform supports Visa Inspire debit card, available for consumers from Albania, Bosnia and Hertzegovina, Croatia, Romania, Russia, Serbia, Slovakia, Slovenia, Hungary and Egypt.

At the moment, Live Inspire promotes the news related to Expo 2015 Milano, the universal exhibition renown at international level. In 2015, the expo will have 147 participants, lasts 6 months and is an unique meeting place between the official participants and the 20M expected visitors.

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Live Inspire Facebook page was launched by Intesa Sanpaolo to build a virtual global community around the inspiration concept. Launched in 2012, the page has now 633,000 fans .

Live Inspire is an innovative project conceived to promote inspiration and innovation in all its forms and manifestations, from art to cuisine and all sorts of special projects and events, such is Expo 2015 Milano.

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