Razvan Capanescu will represent Romania, for the first time in a longer period of time, in Global Product Committee (GPC), the panel including the most pro-eminent creative directors from Leo Burnett network, who evaluate and give notes to the campaigns made by network’s agencies, using the 7+ system.
Razvan Capanescu (Chief Creative Officer) will speak for Leo Burnett Group Romania, answering this way an invitation from Mark Tutssel (Chief Creative Officer, Worldwide). The first edition in 2014 of Global Product Committee is scheduled to take place from March 2nd to March 6th in Zurich.
The reunion of the best Leo Burnett’s creative directors takes place 4 times a year and aims to evaluate and improve the creative process at networks level, identify new communication opportunities, know-how and experiences transfer and increasing the quality standards for each Leo office. Leo Burnett Group Romania’s participation to GPC comes as a confirmation of the mission assumed in October 2014, to increase the standards for local creative product and restart competition on Romanian market
I am extremely happy and honored by the invitation to attend GPC. I am going there prepared to learn even more. To be evaluated every day as if I am called to the blackboard – because, after all, it will be like that 🙂 – but to enjoy, for five days, the company of some of the best people in the industry. One doesn’t have every day the chance to play in the all star team, I will cherish every minute
Chief Creative Officer, Leo Burnett Group
Razvan Capanescu is, since October 2014, Chief Creative Officer Leo Burnett Group Romania (which includes Leo Burnett, iLeo and Arc). Creative director renown and awarded at local and international level, he was, for 7 years, Chief Creative Officer Publicis Romania. He has over 17 years of experience in advertising and worked, previously to Leo and Publicis, also for Saatchi&Saatchi, Ogilvy and McCann.