Romanian affiliate marketing network 2Parale posted, between March 1st – 8th, a 60% increase of the online sales compared to the same period last year.
In the mentioned period, Romanians made 8,300 online buys worth a total of Euro 382,000 (VAT included). In the same time, there were registered over 685.000 clicks with a conversion rate of 1.21%, up compared to the same period last year.
The average online basket had a similar value in the first days of March this year and last year, but the volume increased. The average value of an online order was Euro 45 (VAT included).
The sales posted a constant growth during the entire mentioned period, with a high point on March 4th, when 1,175 online sales were made
In terms of Google searches associated to the March 1-8 interval, Google Trends showed that flowers and traditional Romanian spring gifts went up in searches by 30%, while the searches for presents, jewels and perfumes was similar to last year.
The biggest performance from sales point of view was posted by books and educational materials.