180LA added to its team two award-winning creative directors, David Povill and Dave Cuccinello. David (*not Dave) Povill and Dave (*not David) Cuccinello have partnered to lead the Mitsubishi Motors of North America account , but also any other challenge the agency will present to them.
Povill’s work on brands like Old Spice (“Smellcome to Manhood”) and Volkswagen have won numerous pencils and lions, and his Super Bowl spot for VW, “The Force,” held a Guinness World Record for most shared ad ever. He was most recently at Deutsch LA and has worked at othertop agencies across the country including Wieden + Kennedy, Crispin Porter + Bogusky, Chiat/Day and David&Goliath.
Dave Cuccinello is an art director by trade, bringing with him over 12 years of experience. Most recently he was kicking ass at Grey NY where he was running Volvo, Crown Royal, and Canon, winning an Emmy and a Silver Lion for his film “Inspired” with Canon. Before that, he was at David & Goliath doing great work on Kia, most notably “Joy Ride,” “Expectations,” and the original hamster stuff for the Soul.
While partnered for the first time at 180LA, Dave and David sat in adjacent offices to each other at David & Goliath.
We’ve shared a wall, but this is the first time we’ve actually been able to physically see each other (…) I always respected his work though and when I heard he was coming to 180LA too, I knew it was the right move.
I’m really excited to work with William again, and be a part of the great creative culture that he and the rest of the 180 team have built here