Starting March, Daescu Bortun Olteanu expands its retail portfolio by communicating for a new client, Promenada Mall, owned by South-African investment fund NEPI (New Europe Property Investments), for which the agency started to communicate in the beginning of the year.
The agency won the account following a pitch organized in the start of 2015 and will offer to its new client services like strategic consultancy, managing the relation with mass-media and implementation of communication activities.
Once with its takeover by NEPI, Promenada Mall plans to consolidate its position in the North of Romanian capital, a strategy supported by a dynamic communication plan.
Promenada imposed itself on the market already as a “different kind” of mall, a creative and open-to-new space. Daescu Bortun Olteanu team managed to show us that they have the same vision with us when it comes of commercial center’s visibility
PR & Events Manager Promenada.
Winning Promenada account comes to reconfirm the expertise our agency achieved during the last years in communicating for retail, both in consumer and in corporate areas
General Manager Daescu Bortun Olteanu.