The “cloverer” shows how Noroc is made, in a Leo Burnett Group campaign

Ads, Creativity

Bergenbier and Leo Burnett Group Romania launched a new TVC for Noroc beer, continuing this way brand’s strategic direction, “Crafted not guessed taste”.

The new TVC introduces “the cloverer”, who has a mission less usual, namely to get the 4 leafs clover.

trifoi 1

We wanted since the very start to create a recognizable and special Noroc (Luck – world. The foundation of the brand, started since last year’s campaign, starts from people’s values and the magical things they create with their hands, in their daily lives. Noroc is, in the end, a facilitator of this miracle. In Noroc world, magic was also the creative process, with the campaign basically presenting itself. I want to thank with all my heart both to the brand managers in Noroc team, but also to the people from Leo Burnett team for the charm and impact they brought into this brand’s communication

Mihai Bonca

Marketing Director Bergenbier S.A.

trifoi 2The teams working on the project included:

  • Leo Burnett Group: Adina Teodorescu (Senior Copywriter), Dinu Gojan (Senior Art Director), Victor Stroe (Planning Director), Sorin Deleanu (A/V Production Manager), Adi Vlad (Illustrator), Cristian Buha (Brand Communication Manager), Razvan Capanescu (Chief Creative Officer);
  • Bergenbier S.A.: Anca Stoica (Brand Manager), Teodora Agafitei (Jr. Brand Manager), Mihai Bonca (Marketing Director).