In Romania, women are generating a bigger click rate than men, young people are more active online compared to the other age segments and users with medium education interact the most with the banners, shows the most recent edition of gemiusAdMonitor report. The report is available for download here.
In Romania, from a total of 68 monitored online campaign that took place in September last year and which were selected by Gemius for the analysis, CTR (click through rate) was of 0.6% for women and 0.4 % for men.
The CTR value registered on Romanian campaigns selected for Gemius analysis was of 0.52%, which ranks Romania 3rd in the region after Ukraine (0.89%) and Croatia (0.71%) but, in spite of that, only 11% of the internet users exposed to the campaigns clicked the banners.
When it comes the social-demographic profile of Romanian internet users, 52% from the total number of clicks registered by the campaigns analysed in the report was generated by women and 48% by men. In Poland, Estonia, Hungary, Latvia, Lithuania and Ukraine, the number of women interacting with the banners is bigger than the number of men doing the same thing. On the other hand, in Bulgaria, Croatia, Serbia and Slovenia, men are more likely to click on banners. In Czech Republic and Slovakia, the number of clicks registered by campaigns is equally distributed between men and women
The age segment that generates more clicks is 16-24, with 22% shown banners and 26% click rate.
When it’s about the level of education of users who click on banners, 58% clicks are generated by people with medium education, 34% by people with high education and 7% by people with primary education.
gemiusAdMonitor is a periodic report made by Gemius and based on the results of gemiusDirectEffect and gemiusProfileEffect studies. The report presents a large range of indicators for online campaigns in CEE. The current report analyzed 1400 online campaigns running in September 2014 in Poland, Hungary, Slovakia, Latvia, Ukraine, Bulgaria, Lithuania, Slovenia, Serbia, Romania, Czech Republic, Croatia and Estonia