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Tag: men

gemiusAdMonitor: In Romanian online campaigns, more clicks come from women than men

In Romania, women are generating a bigger click rate than men, young people are more active online compared to the other age segments and users with medium education interact the […]

March 23, 2015July 13, 2015 Cristina Blanaru Business, Digital & Media, e-Commerce

Manly presents for men, a challenge from FCB Bucharest and Nivea Men and the first Romanian commercial gif. campaign

FCB Bucharest launched, for the first time in Romania, a gif. executions campaign aiming to promote a brand. “Men and uninspired presents” aims to bring in consumers’ attention the winter […]

December 9, 2014February 16, 2015 Cristina Blanaru Ads, Advertising

Romanian actor Florin Calinescu supports women drivers, in a campaign for Woman’s Day

Women driving cars in Romanian capital Bucharest are bound to be surprised from March 5th to March 8th as they will receive a gift that will improve their life in […]

March 4, 2014April 7, 2014 Cristina Blanaru Events, PR

Reveal Marketing Research: Romanian men to spend more money on presents for Holidays

According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]

December 17, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Marketing, Studies

BRAT: Romanian women use internet more than men

According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]

July 23, 2013September 11, 2013 Cristina Blanaru Digital & Media, ITC, Studies

Okazii.ro: Women received small things while men got tablets, smartphones and watches, on Valentine’s and Dragobete

In February, month that includes two love celebrations in Romania – Valentine’s Day and Dragobete -, Okazii.ro made a study that shows that women received as presents mainly small things, […]

February 28, 2012May 6, 2012 Cristina Blanaru Digital & Media, e-Commerce, Studies

Worldwide, social networking sites reach more to women than men

According to “Women on Web: How Women are Shaping the Internet” report, made public by comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 […]

July 28, 2010May 9, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing, Media
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