Tag: report
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Microsoft, Headspace, YouTube and Pfizer top world’s 100 most conscious brands list
Microsoft tops the Conscious Brands 100, Wolff Olins and Hall & Partners’ inaugural list of the world’s 100 most conscious brands. The Conscious Brands 100 was created in light of […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Wunderman Thompson Launches Regeneration Rising: Sustainable Futures
With the world on the cusp of an exciting new era, there is an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
Zenith: Demand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to Zenith’s Business […]
Colliers: Investment volumes in Romania reached 8.5% of the total Eastern European market, almost double compared to the 4.7% share in 2019
The Romanian real estate investment market grew in 2020 despite the pandemic context and closed the year with a total value of investment transactions worth almost 900 million euro, which […]
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]
WARC’s Global Marketing Index: Following a year of dramatic decline, global marketing industry ended 2020 in growth
WARC released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC’s GMI provides a unique monthly indicator of the state of the global […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]