South Korean Yeoju city will host a creative showcase featuring New York Festivals (NYF) International Advertising Awards® trophy-winning work, in July (1st-3rd ) at New York Festivals Asia. the 3 days of NYF event will feature a creative showcase of the 2015 competition, workshops, exhibits, keynote speakers, and a special recognition ceremony honoring NYF’s 2015 award-winners from Korea and Asia.
Over 13,000 people are expected to attend the event, in addition to advertising and creative professionals from Asia-Pacific; festival organizers expect attendees from Greater China, Thailand, Philippines, Indonesia, India and Russia.
Michael O’Rourke, New York Festivals president, attended a formal signing ceremony in Seoul on March 23rd commemorating the upcoming event in Yeoju. Mr. O’Rourke joined Yeoju City mayor, Won Kyeong-hei and other prominent executives at Seoul Korea’s Press Center to officially confirm NYF’s involvement and Yeoju City’s commitment to host the World’s Best Advertising creative showcase.
The agreement between Yeoju City and New York Festivals exemplifies the importance of the Asia-Pacific market to New York Festivals and the increase in Korean-Brand power around the globe, while attracting the advertising and creative industry executives to Yeoju City.”
From this moment, Yeoju City, creative-minded King Sejong’s city, is about to open a new era in the history of Yeoju.
Mayor Yeoju City
I want to say how honored and excited we are to have this opportunity to work in and alongside the city of Yeoju to create New York Festivals Asia. We’re here today to make this announcement and begin what we all feel will be an exciting and prosperous relationship, creating an opportunity to bring together people from all over the world to celebrate creativity… in a wonderful city that fosters the arts and offers an unforgettable visitors experience.
New York Festivals in Yeoju 2015 will include two sessions: NYF session to celebrateglobal creative excellence in advertising and marketing communications and the Korea-Brand session to include K-Brand seminars, K-Pop performances and Hanbok Fashion Show. The Yeoju-Sejong Creative Awards will also recognize 16 Asians for their creative contribution to society in various fields.
This year’s NYF International Advertising Awards hit a record-breaking achievement, receiving entries from 89 countries and 2,712 companies for the Worlds Best Advertising competition.
Receiving this robust number of entries from so many prominent companies and countries confirms that the strategic creative initiatives NYF has launched these past years are being enthusiastically endorsed by the international ad industry (…) We could not be happier – or more grateful.
CEO New York Festivals
This year, NYF introduces students can become Judges, a judging contest that offers young creatives the opportunity to enter and test their creative instincts to see whose selections closest match the scores of the official NYF Juries. Students earn accolades and a prize, all while viewing 2015’s World’s Best Advertising entries.
The 2015 awards ceremony will be held on May 21st at the world renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York, with tickets for ceremony already available here.
In 2011, NYF created the Executive Jury including 30 Worldwide Chief Creative Officers who, working together in one panel, judge all entries to select the winning work using our revolutionary and patented matrix judging system on iPads.
A year later, NYF introduced a two-tier judging system whereby 350 Grand Jury members cast 300,000 votes in selecting the Shortlisted pieces and then the Executive Jury designate the winners considering 3 criteria: Idea, Brand Relevance and Execution.
Last year, NYF introduced new trophies in the shape of New York City’s iconic skyscrapers whereby the creative credits and the award- winning work are projected from a hidden LCD video projector embedded in the base of new trophies. NYF polled 300 judges and 94% voted to award small trophies to finalists instead of paper certificates, which rarely see the light of day.
Also, New York Festivals created the Torch Awards as an expression of their ongoing commitment to the development and promotion of young creative talent. NYF harnesses the power, knowledge, and experience of the World’s Best Advertising Executive Jury to not only promote the mission of an important international nonprofit organization, but also to help young creative talent gain additional skills to help them elevate their careers.
International Awards Group, LLC organizes Advertising & Programming Competitions for the following brands: AME Awards, The Global Awards, Midas Awards, NYF Advertising Awards, NYF Television & Film Awards; and NYF Radio Program Awards. Entries to each of the competitions are judged around the world by panels of peers.