The 53rd D&AD Judging Week which took place this week ended, with agencies from 85 countries hoping they will get a Pencil from the 197 creative strong jury of the competition.
On the final day of judging, juries returned results for: Art Direction (12), Book Design (22); Branded Film Content and Entertainment (47); Branding (35); Digital Design (30); Digital Marketing (30); Direct (66); Film Advertising (37); Film Advertising Crafts (112); Graphic Design (19); Music Videos (19); Outdoor Advertising (50); Packaging (29); Product Design (19); Spatial Design (6); and Writing for Advertising (17). Including awards from Day One and Two, 848 Pencils have been awarded in total over the week.
This year, most Pencils were won by UK (240), followed by US (145) and Brazil, Germany and Japan (each with 44 Pencils). Next in country’s top in terms of received Pencils are Australia – 39, France – 37, Spain – 29, Canada – 22, New Zealand – 22, China – 21, India – 19, South Africa – 18, UAE – 15, Hong Kong – 13, Sweden – 12, Netherlands – 10, Norway – 8, Denmark – 7, Colombia and Malaysia – 6 each, Singapore & Thailand – 5 each, Russia – 4, Belgium, Pakistan, Portugal, Phillippines, Republic of Korea – 3 each, Czech Republic, Guatemala, Mexico, Switzerland and Turkey – 2 each and Argentina, Chile, Costa Rica, Greece, Peru, Poland and Sri Lanka – 1 each.
Among the agencies, AMV BBDO got the most awards, 21 Pencils, followed by R/GA – 18, BBDO New York – 13, adam&eveDDB and Grey London – 11 each, Leo Burnett Canada – 11, Droga5, Kolle Rebbe and Wieden+Kennedy London – 9 each and AlmapBBDO and Leo Burnett London – 8 each.
All 848 Pencils will appear in the 53rd D&AD Annual published later this year.
It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we’re proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners.
I’m pleased that the White Pencil has had a record number of entries this year. Creative people have the resources at their disposal to engender major changes to the way we behave – and applied to good causes there can be no better way to use our industry’s talents.
With our new Pencils (Wood and Graphite in addition to Yellow, Black and White) we have simplified the Awards system this year. Entrants can find out if they’ve won a Pencil by logging on to the D&AD website, but they’ll have to wait until the Ceremony on the 21st May to find out which one.’
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.