Romanian agencies submitted, in a year with record entries to Cannes Lions Festival (over 40,000 entries), a total of 144 entries with which they try to get a coveted Lion statuette.
The top competitions for Romanian agencies are Media (29 entries), Direct (26 entries) and PR (20 entries), followed by Promo & Activation (18) and Cyber (15). Less sought competitions by the Romanian agencies are Outdoor (11) and Mobile (8), while Film (5), Press and Design (4 entries each), Creative Effectiveness (3) and Branded Content & Entertainment (1) don’t seem so appealing for Romanian agencies.
According to Cannes Lions’ organizers, Romanian advertising industry is also present in the newly launched competitions: 4 entries in Health & Wellness (Lions Health) and 3 entries in Creative Data (Innovation Lions).
Cannes Lions, the world’s leading celebration of creative excellence in communications, received a record number of entries this year, with 40,133 entries received across Cannes Lions (21-27 June), Lions Health (19-20 June) and Lions Innovation (25-26 June).
|Branded Content & Entertainment Lions||1,394|
|Creative Data Lions||619|
|Creative Effectiveness Lions||160|
|Film Craft Lions||2,205|
|Glass lion: The Lion for Change||166|
|Health & Wellness Lions||1,430|
|Product Design Lions||280|
|Promo & Activation Lions||3,196|
|Titanium and Integrated Lions||374|