Romanian PR agency 2activePR celebrates 15 years of activity on the local market. Founded in 2000, the agency defined initially its expertise area in lifestyle and FMCG, due to the activity of its first clients in portfolio, namely Coty, Philips and SAB Miller. Afterwards, it consolidated its experience and, today, it offers PR services for sectors like auto and aviation, tech, health, financial and professional services, agriculture and industries, real estate and constructions, NGOs and institutions, retail, entertainment and corporate social responsibility.
We are an independent agency, not affiliated to any advertising group in Romania. This made us be competitive and authentic. The fact that we have long term relationships with so many brands of impact in Romania confirm that our services are valuable. I started 2activePR with the thought of creating a balanced environment, that would stimulate creativity and openness in expression. At our celebration for 15 years of activity, we are launching the series of meetings #Conversațiidinviitor (n.red. Conversations from the future), an initiative through which we shape up, together with our special guests, to a work style which would allow expressing the creative potential of each member of our team. I call that work – creative act not a 9 to 5 job. The stake is high. This way we are earning every day 8-10 ours from our life
General Manager 2activePR
The celebration also mark a new level of expansion for 2activePR, which now has a new management and seniors team. Cristina Hanganu took over as Managing Director, consolidating agency’s expertise in areas like strategy, corporate communication and crisis management. She has over 18 years of experience in communication and worked, over the time, on managerial positions both within big international companies and in well-known local companies.
To mark the anniversary and changes that came along with it, the agency also refreshed its logo and its website.
2activePR is a Romanian agency that offers a complete range of consultancy services in corporate communication and marketing, crisis management, informational and educational campaigns, CSR platforms and projects, event management and marketing services. Starting 2009, 2activePR became officially the affiliate in Romania for the international network Fleishman-Hillard.
The agency has in its portfolio clients such are: Bergenbier, Braun, Coty, Huawei Enterprise, Help Net, Lenovo, LC Waikiki, Lockheed Martin, Monsanto, Oracle, Philips, P&G, Preda Publishing, Saint Gobain, Salvati Copiii (Save the Children), Teilor, Bellanima clinic.