Romanian Rogalski Damaschin PR announced the launch of a new Public Affairs company, #goodaffairs, created together with one of the most experienced Romanian specialists in the field. The new PA company launched identity and vision under which it aims to become the most important hub of experts, ideas and competencies in the field.
The launch of the new companies was made in order to develop strategies and solutions dedicated to the organizations that promote legitimately their interests on the public agenda.
Andreea Plesa is the Managing Partner of GoodAffairs and has 25 years of experience in politics and Public Affairs, being also one of the first PA practitioners in Romania. During her career, she was part of a political party for 5 years, than she worked for Soros Romania Foundation and was advisor for Central Europe Consulting Government Relations. She was also Public Affairs Manager at Coca-Cola Romania and Communication Director for UPC Romania. During the last few years, Andreea was VP for Communication at Rosia Montana Gold Corporation.
In our vision, Public Affairs means the diplomacy of a business, in a world where power shifts under the pressure of the digital generation, which manifests actively its influence and desire to participate to public decisions. The companies, media and decision factors are today much more sensitive to society’s needs. Our role is to interconnect the business agenda with the agendas of the decision factors, of mass-media and, in the end, with the social agenda, in order to find solution to benefit all parties. Our vision is to create profit for society with responsible PA practices
Managing Partner & Co-Founder #goodaffairs.
The identity of the new agency was created to reflect this positioning and is based on a logo created as a stylized hashtag, the symbol of dialogue, unity and social and participation conduit that defines today’s public space. The name of the company was selected to correspond with the vision and values the company promotes, namely integrity, know-how and creativity.
With a team of specialists with experience in many key industries – pharma, energy, banking & finance, FMCG, industry and resources, telecom – #goodaffairs provides analysis and strategic solutions contextualized to suit the public agenda, adapted to the way the institutions and groups of interests work.