Brandient – into ReBrand’s Hall of Fame


Brandient was introduced into ReBrand‘s Hall of Fame, the highest recognition for brand consultancies launched by world’s leading platform for recognition of brand transformation and expertise.

The Global Hall of Fame for brand consultancies includes Brandient – consultancy with Romanian roots and global presence – in a select league along wit bigger and older global players like Interbrand, Landor, Brand Union, Lippincott, MetaDesign, Future Brand or Siegel+Gale.

We are deeply honored by this recognition, especially coming from such a respected forum. With a business minded approach and relentless energy, Anaezi Modu created through ReBrand™ the global acknowledgement of branding’s contribution to both business value and society at large.

Aneta Bogdan,

Manaing Partner Brandient

In 2005, Brandient – a young branding company from Eastern Europe at that time – emerged as a triple award winner at the first edition of ReBrand 100 Awards, receiving accolades for the rebrandings of TVR, Europharm (GSK) and Smartree. The competition — focused from the outset on selecting and awarding relevant branding projects that solved real strategic problems — became soon after the most highly-respected, juried recognition for repositioned brands, and Brandient went on to win many other ReBrand awards, including the  Best of Awards for Dedeman in 2009 and two Distinction awards for Domo and Savana in 2007.

The rising profile of Brandient led also to the invitation of Aneta Bogdan, Managing Partner, to judge the competition in 2006, followed by Cristian ‘Kit’ Paul, Creative Partner, who was a juror in 2014.

Brand design is often tributary to ephemeral beautification and is, therefore, of temporary relevance — but ReBrand prizes above all the strategic, integrative design, and this sets it apart from other leading branding and design competitions.

Cristian ‘Kit’ Paul,

Creative Partner Brandient

Brandient is the award-winning brand strategy and design company, with offices in Bucharest and Singapore.