Romanian mall promotes among students with a “pay the rent” campaign 


Romanian mall AFI Palace Cotroceni launched a campaign targeting students that are attending universities in Bucharest and which offers to them 10 prizes consisting in paid accommodation for the entire school year.

AFI Palace Cotroceni is situated in an university area, where tens of thousands of students are studying and living. They represent an important public for us and, this year, we want to be close to them even more. We know the money for rent represent an important problem many times and that is why we want to support them, offering to 10 students the chance to enjoy a study year without worries. The awards consist in paying their rent for an university year (…)

Aura Dinu,

Head of Marketing AFI Palace Malls Division

The campaign takes place between October 9th – November 1st and students can apply in a dedicated app on mall’s website or Facebook page, platforms where they can access also competition’s official rules.

The total value of the prizes is Euro 10,000, namely Euro 1,000 for each winner, enough to cover one year of accommodation in a student residence.