mediaTRUST Romania – positive results in 2015, new services introduced

Business, Media

Romanian monitoring company mediaTRUST announced positive results for the end of the current year and continues to work to loyalize its clients by modernizing and continuously adapting its services and monitoring tools

Bogdan Apostol
Bogdan Apostol, General Manager mediaTrust Romania

mediaTrust Romania is the only monitoring agency that produces and delivers monitoring services from the journalistic content and advertising. In 2015, we became the number one provider in media monitoring services for Romania, according to our own estimates. In November 2015, we passed the 300 unique clients mark to which mediaTrust provided services, up 40% compared to November 2014

Bogdan Apostol

General Manager mediaTrust Romania

Shortly after relaunching the mobile version of mediaTrust platform, new sections were also introduced on website’s interface. The renewed website includes testimonials of mediaTrust’s clients and a blog where the most interesting and debated subjects in mass media are present, along with materials related to media monitoring market’s trends.

Another novelty is the introduction of a new service, ami – automated internet monitoring. Besides monitoring and processing info collected online, made by mediaTrust’s specialists, company’s clients can also opt-in for the ami app, a component that can be managed directly by the user / beneficiary. The service offers access to the most recent data on a certain brand and its competitors and allows the fast analysis and comparison of the results in online.

Moreover, mediaTrust enlarged its selection of monitored programs, adding Digi FM to the radio monitoring and Digi 24 (ad monitoring). In resent, the company is actively monitoring the journalistic content on 22 national TVs, 13 national radios, over 500 national and local publications and over 30,000 online domains, along with the advertising on 21 TV stations, 11 radio and 200 central publications.