Romanian GMP PR will work with Katie Paine in order to provide customized instruments for PR activity’s measurement.
Starting November 2015, the customized instruments aimed to measure and evaluate GMP PR will be overviewed by the most known expert in PR and social media measurement, Katie Paine, CEO and founder Paine Publishing, consultancy headquartered in US. With three decades of experience in measuring PR, Paine will work with GMP’s team to conceive the PR measurement and evaluation packages for agency’s clients.
The essence of the problem is how is defined the success in PR. Does it mean more first page titles or a better communication for the messages? The customized instruments made by GMP PR under my supervision will allow the client to integrate their own criteria within the measurement process and will help the client evaluate the profitability of their investments
I trust GMP PR’s clients and I trust that they will find the media index created by Katie Paine and the measurement instruments we made together more then useful, as they allow them to get a more clear image of the results achieved through their investments. The partnership between Katie Paine and GMP PR is in lin with the continuous efforts made by our agency to support the market by giving up the paradigm of simply indexing the articles, combined with the advertising value calculation
Senior Partner GMP PR.