#BabysFirstFeast, funny put together in a Huggies commercial

Ads, Creativity

Right before this year’s Thanksgiving, Huggies Wipes released an adorably funny video showing how messy baby’s first feast can be.

After the launch, the ad scooped over 270,000 views on Facebook and was shared 516 times.


The ad shows a variety of babies eating their first Thanksgiving feast and getting progressively messier as the video races to the finish to the tune of the famous “In the Hall of the Mountain King” by Edvard Grieg.

The video was created by Ogilvy & Mather and is being supported with paid media from Mindshare and earned media outreach by Edelman.