The Gunn Report’s 20 best ads of 21st century so far

Ads, Creativity

 The Gunn Report, the global index of creative excellence in advertising, is pleased to release the results of a public vote to establish the 20 Best Commercials of the 21st Century so far.

Thousands of voters from around the world voted on a list 30 candidates with provision made for other nominations and, from those, The Gunn Report was been able to select the Reel of The 20 Best Commercials of The 21st Century So Far. The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.

Sharing the honor equally, the 20 wonderful ads (from 2000 to 2015) and their creators are:

  • BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires
  • Budweiser, “Wassup/True”, DDB, Chicago
  • Cadbury’s Dairy Milk, “Gorilla”, Fallon, London
  • Canal+, “Closet”, BETC Euro RSCG, Paris
  • Canal+, “The Bear”, BETC Euro RSCG, Paris
  • Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles
  • Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto
  • Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London
  • Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai
  • Honda, “Cog”, Wieden & Kennedy, London
  • Honda, “Grrr”, Wieden & Kennedy, London
  • John West Salmon, “Bear”, Leo Burnett, London
  • Metro Trains, “Dumb Ways to Die”, McCann, Melbourne
  • Nike, “Tag”, Wieden & Kennedy, Portland
  • Nike, “Write The Future”, Wieden & Kennedy, Amsterdam
  • Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland
  • Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan
  • Sony Bravia LCD TV, “Balls” Fallon, London
  • Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin
  • Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

Donald Gunn

We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years. (…)

Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights

Donald Gunn,

Founder, The Gunn Report