iFolor and Walker celebrate elderly couple’s greatest moment with a Christmas ad

Ads, Creativity

A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole, the ad uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home.


They dance among the autumn leaves as they remember the moment they first met – youthful and beautiful on New Year’s Eve. The iFolor photo book, a gift from a wife to her ailing husband, has sparked a moment of lucidity for the elderly man, who shares the tender moment with his wife in present day.


The short film stars veteran actress Helen Ryan, who featured in classic ‘80s film The Elephant Man.

The ad, named Grace, builds on the success of the recent Vikings spot for iFolor, which featured a skirmish between rival Viking re-enactors more concerned with taking selfies than duelling.


iFolor is a brave client that isn’t afraid to explore continually creative avenues to invoke a reaction in its audience. From humour to sorrow to empathy, these are the emotions long brought about by photographs, and iFolor’s photo books ensure these moments are passed on through generations.

Pius Walker,

Creative Director Walker Zurich



  • Agency: Walker
  • Creative Director – Pius Walker
  • Copywriter – Roger Beckett
  • Account Director – Cornelia Nünlist
  • Art Buyer – Catherine Elf
  • Director – Nigel Cole
  • Producer – Bon Orakwue
  • Director of Photography – Victor Seguin
  • Production company – Feel Films UK
  • Editing Company – Speade
  • Editor – Sacha Szwarc
  • Post Production  – Electric Theatre Collective
  • Sound Studio – Angell Sound
  • Production Company Polland – No Sugar Films


Zurich-based Walker is renowned for its big ideas and passionate execution and won in cannes with campaigns for clients like Amnesty International (Not here, but now), Fleurop-Interflora and Hyposwiss Private Bank. Founded in 2002 and independently owned, this creative powerhouse took top honors this year when its Fleurop-Interflora Anniversary commercial was awarded Best Swiss Commercial of all times.



iFolor is an international online service provider for personalized photo products for end consumers (B2C). Our range comprises attractive and high-quality photo-related products such as photo books, photo calendars, photo greeting cards, photo canvases, digital photos and various photo gifts.