The Dubai Lynx International Festival of Creativity announced that leading banking group, Emirates NBD, will be honored as the Advertiser of the Year at the 10th edition of Dubai Lynx.
Terry Savage, Chairman, Lions Festivals, commented that with Emirates NBD being the first bank to be awarded this accolade it was a “defining moment for banking groups and their positioning within the creative landscape.”
Emirates NBD have amassed a Dubai Lynx trophy haul of 15 in only the last three years, with 2015 seeing a significant take home of seven Bronze, three Silver and one Grand Prix, ‘Hey Future Me. . .’, the campaign created by FP7/DXB Dubai for Children’s Savings Plans.
Vikram Krishna, Head – Group Marketing & Customer Experience, Emirates NBD said:
We are delighted to be the first ever bank to be named Advertiser of the Year. Over the years, Emirates NBD has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, Emirates NBD’s advertising campaigns are about challenging the status quo and breaking new ground.
Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks. Dubai Lynx believe that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016.
This year marks the 10th annual Dubai Lynx which will see the busiest program of content to date take place across the three-day Festival. Emirates NBD will be awarded onstage at the Awards Ceremony, the climax of Dubai Lynx and the largest event of its kind in Dubai.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC).
The 10th Dubai Lynx will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com