Following a competitive pitch, the Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns.
The first campaign will see Threepipe focus on developing content and paid strategies across Facebook and Instagram to support the #WheresTheSticker campaign, which encourages consumers to look out for the FSA’s green Food Hygiene Rating Stickers.
Threepipe is also supporting FSA by taking design elements from the social media campaign and adapting them for an outdoor media campaign to drive further awareness of the Hygiene Rating Stickers.
Michelle Patel, Head of Marketing and Consumer Insight, Food Standards Agency:
We were impressed by the audience understanding that Threepipe brought to our brief and the creative ideas that brought it to life.
Jim Hawker, Co-Founder, Threepipe:
This is a very exciting series of campaigns to be involved with and plays to our strengths in terms of creating innovative content and understanding how best to target and measure its impact.
Threepipe is an independent digital marketing, PR, social media and content creation agency. Its team boasts a unique blend of people with creative, PR, content and social media backgrounds, combined with tech-savvy digital marketing, data and technology specialists.
Threepipe creates strategies and campaigns that build awareness, engage audiences and influence behaviour. Everything it does is underpinned by a rigorous focus on data, measurement and delivering tangible commercial outcomes. Threepipe clients include Oracle Primavera, Royal British Legion, Robert Dyas, The Box Plus Network, 4Music, Gruppo Campari, Leapfrog Toys, and Britax.