Tag: social
Publicis Italy plays with the feel in an iconic Coke campaign
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. […]
ADEX: European digital advertising market exceeds €55bn in 2018
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to […]
Italian Sanpellegrino appoints We Are Social to handle its social and e-business activities
We Are Social has been appointed by Sanpellegrino, the Italian beverage company, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
In Canada, People for Good encourages strangers to get along with a holiday stunt
Not-for-profit People for Good decided to encourage everyday people to get along and developed a custom made two-necked t-shirt, approaching Canadians from radically different walks of life and asking them to […]
Point Public Affairs launched the platform Romaniavotes.ro
The business environment can easily get updated information regarding the impact of parliamentary elections in Romania on the platform www.romaniavotes.ro Romaniavotes.ro is a project that was launched at the initiative of […]
Ben Cocks’ ‘One Sweet World’ Champions Hope Over Hate
Adelphoi Music and Ben Cocks create compelling new anthem featured by Ben and Jerry’s to be released on iTunes, Spotify and major music services. Adelphoi Music has teamed up […]
UK: Food Standards agency chooses Threepipe for digital and design
Following a competitive pitch, the Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns. The first campaign will see Threepipe […]
Carte Noire and BETC launched #AuNomDesSeins
Carte Noire and BETC launched a social campaign to raise breast cancer awareness for the Breast Cancer Awareness Month. The social campaign takes place under the hashtag #AuNomDesSeins (“In thename of […]
KFC Romania challenged Romanians to “KFC Bucket Challenge”, with company’s CEO answering a challenge from social media
KFC Romania and McCann Bucharest launched in Romania the “KFC Bucket Challenge”, a social campaign suporting the international “Ice Bucket Challenge” phenomena and aiming to raise funds for ALS Foundation and Romanian National […]