Italian Sanpellegrino appoints We Are Social to handle its social and e-business activities

We Are Social has been appointed by Sanpellegrino, the Italian beverage company, to support the company strategically and creatively across its social and ebusiness activities.

The agency’s Milan office will work across Sanpellegrino’s Italian brands including S. Pellegrino, Acqua Panna and Sanpellegrino soft drinks, globally, to further build its social, digital and ebusiness presence and enhance the brands’ performance across all local markets.

Gabriele Cucinella, Stefano Maggi and Ottavio Nava, Chief Executive Officers of We Are Social, Italy, said:

We are happy to work alongside Sanpellegrino to develop the social, digital and ecommerce presence of its brands at a global level – especially since some of these brands are true symbols of our country.

The social approach to creativity and strategy is what characterizes us, and it will enhance brands like S.Pellegrino by stimulating sharing, conversation and bringing people together in moments of consumption.

We Are Social is a global agency delivering world-class creative ideas for forward-thinking brands. With a team of over 700 people, the agency has 10 offices in Milan, New York, London, Paris, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney and works with clients among which are adidas, Netflix, Samsung, Barilla, Campari, American Express, Vodafone and Lavazza.