Publicis Italy plays with the feel in an iconic Coke campaign

Ads, Advertising, Media, OOH / DOOH

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.


Publicis Italy:

  • Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
  • Chief Creative Officer Publicis Italy: Cristiana Boccassini
  • CEE Executive Creative Director: Davide Boscacci
  • Associate Creative Director/Copywriter: Stefano Zanoni
  • Creative Supervisor/Art Director: Roberto Ardigò
  • CEE Regional Client Lead: Lorenza Montorfano
  • Client Service Director: Benedetta Virga
  • Group Account Director: Mirjana Slavkovic
  • Account Supervisor: Alberto De Simone
  • Art Buyer: Caterina Collesano

Postproduction: B612

The Cola Cola Company:

  • Content Excellence team CEE Business Unit: Desirée Ferrari, Laura Legrenzi, Camilla Zanaria
  • Marketing director CEE Business Unit: Romain Mallard
  • Integrated Marketing Experience director CEE Business Unit: Dimitar Andonov
  • Marketing team Romania: Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu, Giulia Burlui
  • Marketing team Bulgaria: Svetlana Dimitrova, Eliza Grancharova