The new corporate identity and positioning of The Big Now/mcgarrybowen was officially presented at the agency offices with a breakfast talk from CEO Emanuele Nenna and co-founders and managing directors Alessia Oggiano, Stefano Pagani and Massimiliano Chiesa (LOW).
Paolo Stucchi, CEO of Dentsu Aegis Network Southern Europe, introduced special guest Gordon Bowen, Founder & Global Chairman of mcgarrybowen, award-winning global agency based in New York and active in 15 locations across the world. With the addition of the Italian team of over 160 staff in Milan and Rome, the worldwide network strengthens its presence in Europe alongside London, Amsterdam and Paris.
Gordon Bowen, Founder and Global Chairman of mcgarrybowen said:
When we met the The Big Now team, we were beyond impressed by their work, culture, and results. Italy is a powerhouse of creativity and innovation on an international scale. I am very happy to welcome The Big Now to the mcgarrybowen family today and look forward to demonstrating the power of our partnership for our clients locally and globally in the future.
TRUE, BOLD, NEXT are the three key words that have inspired the new direction of The Big Now/mcgarrybowen, giving substance to the promise made to clients in their video manifesto “Let Them Call You Lucky” namely working together on the uniqueness of brands and helping them reveal and communicate that UNFAIR ADVANTAGE that makes them stand out from their competitors.
Today we are now taking a further step forward, by enriching our creative offering, from local to global (…) We embrace the mcgarrybowen network because we feel close to its agency model, driven by the constant search for innovation and devoted to the effectiveness of creativity. In today’s world of communication, you are TRUE if you work with the right data and insight, while remaining constantly connected with your target. You are BOLD when creativity has the courage to make itself heard and to challenge the media. You are NEXT when you master innovation, sometimes even creating it. It’s never by pure chance that you achieve those results you work for with passion, expertise and creativity.
CEO & Founder of The Big Now/mcgarrybowen
Founded in 2014 and from 2018 part of the Dentsu Aegis Network group, The Big Now/mcgarrybowen has today transformed its creative offer from local to global. After closing 2019 as ‘the best year ever’, with growth in every area (clients, turnover and profits), the agency has consolidated its presence in both Italian and international markets, driven by constant research into innovation and lauded for creative effectiveness.
The agency’s new international path also involves LOW, the unit led by Massimiliano Chiesa which has been developing global projects for those clients who make premiumness their competitive advantage, integrating creativity, technology and R&D. In the coming months LOW will mark its entry into the French market with an event organised at Dentsu in the heart of Paris.