Tag: OOH
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
ITV Creative Launch the Love Island 2021 Campaign
Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV […]
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director. Alongside OOH Tommy’s Global Partner Iain Chapman (formerly Group Sales Director […]
DDB° Paris launches a new OOH campaign for the 150th anniversary of Hennessy X.O
This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a […]
WOO launches “#OurSecondChance” – the biggest worldwide Digital OOH campaign to date – by New Commercial Arts
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign […]
OOH associations across the world join to fight the virus and plot a course for the return to normality
The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect […]
Stendahls and Eckes-Granini on a mission in Sweden: Reclaim February
In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits […]
Publicis Italy plays with the feel in an iconic Coke campaign
Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. […]
World Out of Home Organization launches NewGen delegate pass for Out of Home industry’s young stars
For the first time ever, The World Out of Home Organization is offering 15 places on the NewGen program for younger executives under 35 to attend its 2020 Congress in […]
Call for entries at Swiss Poster Award 2019
The competition for the “Swiss Poster Award” is now open: creative individuals, agencies and businesses can now submit their campaigns for 2019 online. With six categories, there is plenty of […]