Tag: OOH
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow
Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
ITV Creative Launch the Love Island 2021 Campaign
Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV […]
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director. Alongside OOH Tommy’s Global Partner Iain Chapman (formerly Group Sales Director […]
DDB° Paris launches a new OOH campaign for the 150th anniversary of Hennessy X.O
This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a […]
WOO launches “#OurSecondChance” – the biggest worldwide Digital OOH campaign to date – by New Commercial Arts
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign […]
OOH associations across the world join to fight the virus and plot a course for the return to normality
The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect […]