"OOH" tag

OOH associations across the world join to fight the virus and plot a course for the return to normality

The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus…

Stendahls and Eckes-Granini on a mission in Sweden: Reclaim February

In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves…

Publicis Italy plays with the feel in an iconic Coke campaign

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola…

World Out of Home Organization launches NewGen delegate pass for Out of Home industry’s young stars

For the first time ever, The World Out of Home Organization is offering 15 places on the NewGen program for younger executives under 35 to attend its 2020 Congress in Toronto from June…

Call for entries at Swiss Poster Award 2019

The competition for the “Swiss Poster Award” is now open: creative individuals, agencies and businesses can now submit their campaigns for 2019 online. With six categories, there is plenty of scope for artistic…

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to…

Marcel and Meetic / Match think commitment is the new sexy

A Kantar TNS Love Connections for Match in 2019 showed that, nowadays, 45% of single women complain about the lack of commitment of other singles and that in a world where one can…

World Out of Home Organisation confirms Toronto for inaugural Congress

The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. WOO represents Out of…

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. The move, to…

UK agency Tommy launches a new OOH offering to disrupt the space

Digital creative agency, Tommy has launched a new digital out-of-home division, OOHTommy, aimed at brands looking to create bold, ground-breaking work and change the way screens are being used around the world. OOHTommy…

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