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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Tag: OOH

Media Fact Book by Initiative Romania: Romanian media market – €778M in 2024

Romania’s media market will end 2024 on a stable growth trajectory, despite economic and geopolitical challenges, surpassing previous forecasts. Cyclical sports events such as UEFA Euro 2024 and the Paris […]

December 23, 2024December 26, 2024 Newsroom All News, Business, Digital & Media, Media

Driving results from creativity in Out of Home – WOO European Regional Forum

Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]

October 11, 2024October 11, 2024 Cristina Blanaru All News, Digital & Media, Events, Marketing, OOH / DOOH

Lime and Cutwater – on harsh realities of car ownership and alternative of E-Bikes & E-Scooters 

Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership. The […]

October 2, 2024October 2, 2024 Newsroom Ads, All News, Business, Marketing, OOH / DOOH

IKEA transforms windows into ads with new roller blinds campaign

At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This time, IKEA has transformed simple roller blinds into a unique […]

September 21, 2024September 30, 2024 Cristina Blanaru Ads, All News, Creativity

WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024

The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]

July 25, 2024July 25, 2024 Maggie Hanson All News, Digital & Media, OOH / DOOH, Studies

WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset

Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.  Jas has over 18 years’ experience in […]

May 24, 2024May 24, 2024 Newsroom All News, Business, Creativity, Digital & Media, Events, Marketing, OOH / DOOH

WOO’s Tom Goddard calls on OOH industry to speed up its initiatives on sustainability

World Out of Home Organization President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual […]

May 7, 2024May 7, 2024 Newsroom All News, OOH / DOOH

Accenture Song Sweden and Adidas reignite the fire of Stockholm’s runners with dynamic OOH experience

Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. Taking place from April […]

April 23, 2024May 10, 2024 Maggie Hanson Creativity, Digital & Media, Innovation, OOH / DOOH

World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum

The World Out of Home Organization will hold its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional […]

November 23, 2023November 23, 2023 Newsroom All News, Business, OOH / DOOH

Asia Pacific region leading the way as Out of Home recovery gathers speed says WOO President Tom Goddard

Asia Pacific has the world’s largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home […]

November 3, 2023November 3, 2023 Maggie Hanson All News, Business, Digital & Media, OOH / DOOH

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