World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum

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The World Out of Home Organization will hold its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional Forum in Bali November this year and an online Africa event in 2022. The recent Bali Forum attracted a record 350 delegates for a WOO regional event.

The Africa Forum will take place in the five-star Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay.

WOO President Tom Goddard says: “Our regional Forums have transformed the way WOO communicates with and on behalf of the wider Out of Home world and we expect our newly-announced Africa Forum to bring still more people into the WOO family.

“Africa is a tremendously important market with OOH playing a major role in the wider media market. Our online event in 2022 received great support and going to Cape Town in person early in 2024 realises a big ambition for our organization.”

Simon Wall, CEO of South Africa’s Tractor Media Holdings says: “The resurgence of Cape Town’s economy post-COVID has been remarkable, and we are genuinely honoured by WOO’s choice of Cape Town as the inaugural location for their Africa Forum.  “Our city is home to some of the most forward-thinking tech and advertising businesses, making it the perfect setting to convene Africa’s leading minds in these sectors. 

“This decision reflects the Mother City’s ambitious positioning, emphasizing its stature not merely as a world-class economic hub but also as an extraordinary location for the exchange of ideas and contacts.” 

Registration can be done via this link.

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.