Tribal Worldwide London appoints Deputy Managing Director and Head of Delivery

Creativity, People

Tribal Worldwide, London has announced the promotion of Kelly-Ann Maxwell to the newly created role as Deputy Managing Director, and the appointment of Marc Elmer to the role of Volkswagen Head of Delivery at the agency.

Maxwell, formerly Head of Operations at Tribal Worldwide London, will work alongside Managing Director Tom Roberts, focusing on the day- to-day management of the agency and shaping its future growth plans. In addition, she will take overall responsibility for managing the Delivery, Technology and Operations teams.

Marc Elmer, former Head of Product Development at LBi, will be heading up the Volkswagen Delivery team at Tribal Worldwide London, reporting directly in to Kelly-Ann Maxwell. Marc will be responsible for bringing further delivery expertise and guidance – ensuring the delivery capabilities support the growing needs of the agency and Volkswagen.

During his five years at LBi, Marc grew the offshore development capabilities and led the development of innovative marketing software that helped the agency become part of the Publicis Groupe. He also ran the global ‘Helios’ platform build for Nissan/Renault. Before joining LBi Marc was an engineer specialising in tactical communication with the Royal Air Force for more than a decade.

The new appointments mark a scale-up in Tribal Worldwide London’s Service Delivery offering, with the Head of Delivery team boasting a combined experience of over 40 years in the industry. Diverse in terms of knowledge, experience and work, the team will support all of Tribal’s clients and further the agency’s excellence, helping clients drive forward their digital ambitions of delivering best-in-class experience and innovation.

Kelly-Ann Maxwell said: “Marc brings to the table a vast experience in the automotive industry where he has delivered large scale projects through developing high performing delivery teams and processes. I am excited to welcome him to the Tribal family where his pragmatic approach accompanied by his desire to get his hands dirty is a perfect cultural fit.”

Marc Elmer added: “It’s a privilege to join a business with a history of creative excellence dating back years. Playing a pivotal role in assisting the growth of the business is a challenge that I look forward to, in addition to bringing adaptive delivery methods to Tribal and our clients to help forge best practice and results.”

Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2013, Tribal Worldwide was awarded Webby Agency of the Year. The network’s Canadian offices were honored with Strategy magazine’s Digital Agency of the Year award in both 2012 and 2013, while its offices in the Asia Pacific region have been consistently named Campaign Asia’s Digital Network of the Year. Also in 2012, Tribal Worldwide was inducted into the FWA Hall of Fame and was recognised as a leading mobile marketing agency by independent research firm Forrester Research, Inc. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek’s Interactive Agency of the Year award. In addition to winning top honors at the CLIO Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009.

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.