Dean Taylor, appointed Director of Creative Strategy at Momentum Worldwide

Branding, Creativity, People

Total brand experience agency Momentum Worldwide has appointed Dean Taylor, formerly Head of Retention and Customer Insight at Virgin Active, to the newly created role of Director of Creative Strategy.

Reporting into Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. He will be responsible for working with the agency’s global and UK clients such as American Express, Coca-Cola, Asda and Microsoft. In addition to this, he will manage the agency’s proprietary research program and strategic development tools.

The new role will see Taylor leverage customer and business intelligence to improve consumer engagement, sponsorships and partnerships.

Luke D’Arcy, Momentum Worldwide’s UK President, who met Taylor during his time at KLP Euro RSCG said:

Dean’s mix of client and agency experience makes him a great addition to the business. Given his work at brands like Sony, Nokia, Britvic and Virgin he is a unique blend of creative, planner and strategist. He is one of the smartest guys in the industry and understands you can’t block an experience.

His role as Director of Creative Strategy is another proof point for our UK agency and clients as we strive to add additional firepower to our already world class team.

Dean Taylor

Dean Taylor:

I am thrilled to be joining Momentum Worldwide. I cannot wait to work closely with the fantastic teams here and share some amazing work in the coming months.

To have access to primary research with the Momentum’s We Know Series is truly exciting and I look forward to making the best use of the data to drive experience-led strategies that will truly make an impact.


Before joing Momentum Worldwide, Taylor worked for the Virgin Group for nine years. Prior to this, Taylor was Global Marketing Manager for Sony Ericsson where he managed the Sony mobile placements globally for Casino Royale and Quantum of Solace and was UK Sponsorship Manager at Nokia.

Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience, creating meaning and connections for the best brands in the world. Part of the Interpublic Group of Companies, Momentum operates in over 50 countries for partners including American Express, Coca-Cola, Walmart, Microsoft, AB Inbev and many more.