The 17th edition of Golden Hammer international advertising festival recently announced its winners.
The main prize in the creative category – the Creativity Case – was awarded to Isobar Budapest while the main prize in the communications category – the Communications Folder – went to OMD Sweden. This year’s main prize in the digital category – the Access Key – went to Young & Rubicam Budapest, while the PR Frame, top prize in the public relations category, was also snapped up by Hungary’s Young & Rubicam Budapest.
Unsurprisingly, the top festival award – the Network of the Year – went to the Young & Rubicam agency network.
Of the 91 shortlisted works, 18 works were awarded Golden Hammers, while 27 gained Silver Hammers. This year, the Grand Prix – only awarded to works rated particularly highly – was only bestowed on one work, the PR jury nominating Every Day a Play, executed by Young & Rubicam Budapest. The night’s list of winners contained entries from a total of 13 countries.
The full list of winners is available on competition’s website. Golden Hammer is a festival of creativity and, for this year’s edition, the main partners were JCDecaux, TBWA|LATVIJA, Jaguar, Rigas Vilni, Radio SWH, Radio SWH+, Mailigen, Bekker Group, Servaali Group, Inbox.lv, LMT, Inbox.lv, Panic, Marketer.