The deadline for entries to this year’s London International Awards (LIA) has been extended to 24th August.
A brand-new medium, “Verbal Identity”, has been added for 2016, complete with its own dedicated Jury. Verbal Identity centers on the long-term verbal assets of a brand, from hard-hitting taglines and endlines to unique tones of voice.
The other Categories for 2016 are as follows: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW and TV/Cinema/Online Film.
Top-class jury panels from across the globe will judge the entries. The 2016 Jury Presidents are Mark Tutssel (Global CCO Leo Burnett), Rob Reilly (Global CCO McCann), Stephan Vogel (CCO Ogilvy Germany), Susan Credle (Global CCO FCB), Malcolm Poynton (Global CCO Cheil), Chris West (MD Verbal Identity Ltd.), Pum Lefebure (Co-Founder / CCO Design Army), Paul Wauters (Co-Founder / ECD Babel), Sander van Maarschalkerweerd (MD Sizzer), Emad Tahtouh (FINCH), Andreas Dahlqvist (CCO Grey) and Diane Jackson (CPO DDB Chicago).
All companies and/or individuals involved in the creative process are eligible to enter. Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.
Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with Winners being announced 2nd November.
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 16 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.