Simona Panait appointed Marketing Manager Samsung Electronics for South-Eastern Europe

Business, People


Samsung Electronics Romania announced Simona Panait was appointed Marketing Manager for South-Eastern Europe within the company. From her new position, Simona will coordinate marketing and communication strategy in SEE, including Romania, Hungary and Bulgaria, and will be in charge for flagships launches on the regional markets and for the brand campaigns.

Simona has over 16 years of experience in marketing and was previously Operations Marketing Manager Romania and Moldova for Coca-Cola Company and Global Marketing Manager Ilko Coffee International, joint venture between Coca-Cola Company and illy Caffe. In the past, she coordinated the marketing and category management team within Coca-Cola HBC Romania from the position of National Marketing Manager.


Samsung is one of the most powerful and dynamic brands at international level and I am happy to join a solid marketing team, who is of major importance within business’ performance strategy in the region. It is a team that includes some of the best professionals in marketing and communication and I trust that, together, we will develop innovative campaigns, who will generate results

Simona Panait

Simona started her career in 2000, within Coca-Cola HBC Romania and, over time, occupied different roles in marketing and commercial departments, such are Regional Trade Marketing Coordinator, Trade Coordinator Key Accounts, Promo & Launches Coordinator, Trade Marketing Manager East Zone, Consumer Activation Manager, respectively National Marketing Manager. She achieved excellent results in areas like strategic planning, portfolio management, development of trade marketing strategy, processes optimization and developing the marketing team.