IPG Mediabrands launches Healix to service healthcare clients

Cristina Blanaru Business, Creativity

IPG Mediabrands, the global media arm of Interpublic Group, announced the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in New York, NY, and Princeton, NJ, with affiliates in EMEA and APAC regions.

Healix will dedicate resources to support the majority of IPG Mediabrands’ healthcare clients, with specialized expertise and forward-thinking support in this growing sector.

Utilizing innovative data and proprietary analytics tools, Healix is comprised of pharmaceutical, biotechnology and nutraceuticals experts who examine issues, identify solutions, and provide media planning strategies.

Healix is an evolution of our best-in-class services (…) The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network’s expertise across media intelligence and innovation.

Henry Tajer,

Global CEO, IPG Mediabrands

Healix is led by Jeffrey D. Erb, who will serve as President, North America. A proven leader, Jeffrey has helped establish five companies across the advertising, entertainment, healthcare and marketing verticals. Prior to joining IPG Mediabrands, Jeffrey served as SVP & Managing Director at Alliance Life Sciences, and was integral to the company’s digital growth and brand engagement efforts.

I’m very excited to be part of the IPG Mediabrands team and its innovative approach to media (…) The creation of a media company completely dedicated to healthcare demonstrates IPG Mediabrands’ commitment to providing its clients the highest caliber of service specific to their market. I’m thrilled to be leading that charge.

Jeffrey D. Erb

Healix represents numerous clientele who are at the forefront of the healthcare industry, all of whom are responsible for shaping the future of life sciences. Headquartered in New York, Healix will directly collaborate with IPG Mediabrands’ Specialist Business Units, including Society, Reprise, Ansible and Cadreon to ensure optimal client offerings and solutions.

IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.

IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world’s biggest brands. IPG Mediabrands’ network of agencies includes UM, Initiative, BPN and Orion Holdings as well specialty business units including Magna Global, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab.

Healix is IPG Mediabrands life science and healthcare specialist agency. Launched in 2016, Healix currently operates in 8 countries. The global team of healthcare professionals brings first-in-class insights, along with innovative data to some of the most iconic and forward thinking healthcare brands.