Publicis Romania signs a new product campaign for energy provider Enel

Business, Creativity

Publicis Romania and Enel launched a new commercial campaign, promoting Enel Fix Online, an energy supply subscription dedicated to the residential customers on the free market.

Enel Fix Online is the result of our efforts to meet the needs of the modern day consumer, who wants a simpler and more streamlined experience with the energy supplier, in order to save time. The subscription is available any time, any place across Romania, because you can do anything online, from contract to bill on

Aurelian Sideri,

Head of Marketing, Enel Energie & Enel Energie Muntenia

The positive vibe in Romania served as inspiration for our ads. We want to recognize and support it, with stories of extraordinary energy providers: the everyday Romanians

Mihai Costache,

Senior Copywriter, Publicis Romania

The campaign includes a TV spot, outdoor and online ads, being run nationwide. The filming took place in Bucharest and production was completed in November 2016, under the supervision of director Emil Kahr and is part of a series of Enel TV ads under the creative platform “Simple energy leads to positive energy”.


  • Enel: Oana Gherasim – Head of Communications, Eleodor Ghenoiu – Head of Brand & Advertising, Aurelian Sideri – Head of Marketing, Augustin Sbinta – Head of Online Marketing, Radu Rat – Head of Product Development, and Simona Muntean – Product Development Specialist.
  • Publicis Romania: Mihai Costache – Senior Copywriter, Adrian Ioța – Senior Art Director, Dan Frînculescu – Group Creative Director, Jorg Riommi – Chief Creative Officer, Raluca Iacob – Head of Strategy, Irina Ifrim – Account Manager, Ioana Cadîr – Account Director, Cătălin Albu – Client Service Director
  • Nurun: Alina Neagu – Account Manager Digital, Cosmin Anghel – Copywriter; Sherin Arabo – Art Director; Calin Buzea – Managing Director;
  • Optimedia: Dragos Eustafievici – Account Director, Claudiu Manolache – Senior media planner, Arsena Dragoi – Online media buying & planning, Andrei Badeanu – Performance Manager, Adriana Ionita – OOH media buying & planning.