The Future Laboratory appoints Emma Booty as Head of Design

Advertising, Business, People

Futures consultancy, The Future Laboratory, announced Emma Booty has been appointed as its new Head of Design, starting with immediate effect.

Booty will be responsible for building and growing the consultancy’s reputation by continuing to produce award-winning creative work. She will lead a team that brings challenging and provocative thinking to life across diverse media; from print, to web, VR and highly-immersive live experiences.

Prior to joining The Future Laboratory, Booty was a Creative Director at design studio Construct where she balanced commercial nouse with user experience to navigate project complexities and hands-on design. Booty has also been the Creative Director at Saffron as well as Conran and Partners.

With over 19 years’ experience in the industry, Booty will bring with her a wealth of knowledge in a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia and charities.
Trevor Hardy, CEO The Future Laboratory:

As we help to prepare more businesses for the future, a crucial element is to make our strategic recommendations and events highly immersive, creative and innovative. Emma brings a vast amount of art direction and design experience, and together we will be focusing on converting more insights into actionable, creative outputs for our global roster of clients.

Emma Booty:

Effervescent, idiosyncratic and olympic thinkers, I’m thrilled to be joining the team here at The Future Laboratory. I’ll be heading up the multitalented team of designers on our quest to present keen-eyed, intoxicating and beautiful work.

Emma has worked in Milan, Lyon, Paris and Tokyo and was a guest lecturer for the British Council across Europe. She is a regular contributor to the design media and will be judging the branding category in this year’s 2017 D&AD awards.

The Future Laboratory exists to help their clients to make a better future for their business by giving them the confidence to take the decisions today that will create economic, environmental and social growth tomorrow.

The Future Laboratory is unique, with a dedicated team who constantly research, analyse and document the new and the next, and set out the implications for organisations across 14 industry sectors globally. Their approach is based on data, facts and research – using a proprietary methodology named Cultural Triangulation, which results in robust actionable strategies. They have grown to become one of the world’s most renowned futures consultancies. From their offices in London, Melbourne and New York they help their clients to harness market trends, understand and adapt to emerging consumer needs, position their business for success and keep them ahead of competitors.