BRD – Groupe Société Générale appointed Golin to handle its communication in Romania for the next three years. Golin will handle bank’s corporate and brand communication and will be responsible of developing and implementing the PR strategies and activities according to bank’s vision and values, but also with its products and services.
BRD communication is based on a storytelling optimist, fresh, connected to reality, but also on magical moments capable to inspire. We needed a partner to develop in PR this story we want different and we found that in the creativity and attention to details from Golin’s team
General Secretary BRD – Groupe Société Générale
Even from the pitch brief we understood BRD isn’t an classical financial brand. Corporate communication, the educational component, the cultural partnerships, they all need a lateral approach, profoundness and creativity, an integrated expertise. The selection process was long and complex and we are happy to be appointed BRD’s PR agency for the next 3 years
Managing Partner, Golin Romania
The teams that will work together to handle BRD’s communication include
BRD – Groupe Société Générale: Flavia Popa (General Secretary), Mircea Tomescu (Communication Director), Traian Traicu (Media relations Manager), Cosmina Frincu (Brand communication manager), Luiza Vrinceanu (Brand communication manager), Roxana Milos (Brand communication manager), Clarisa Rosu (Brand communication manager), Ada Musat (Creative communication manager), Irina Stefaniu (Content projects manager), Lavinia Nuteanu (Experience communication manager), Cristina Marinescu (Sponsorship manager).
Golin: Irina Roncea (Director), Andrada Busuioc (Director), Ana Gardiner (Director), Theodora Mirea (Senior Manager), Oana Cojocaru (Senior Media Manager), Andrei Mehedintu (Senior Media Associate), Alexandra Popa (Media Associate), Simona Lungu (Media Associate), Thedeea Gherlan (Digital Manager), Alexandra Alboiu (Junior Digital Associate), with support from MullenLowe – Adrian Chiuhan (Head of Strategy).