Centric DXB hired to launch Best Book Briefings in North America

Advertising, Business

Best Book Briefings appointed Dubai-based Centric DXB as its digital agency of record for the digital go-to-market strategy in North America and Europe.

We chose Centric DXB for their expertise in performance led digital marketing that has helped reputable companies launch their extensions in unexplored regions (…) Our business offers time poor readers the opportunity to bring themselves up to speed and abreast of intellectual content without actually reading the entire book itself.

Mostafa AbdElSadek,

Managing Editor Best Book Briefings

Best Book Briefings concluded BETA phase in December 2016, setting their sights on a core reading audience in North America & Europe. Its target audience consists largely of professionals and working individuals who are short on reading time and therefore find the need to be quickly updated on content they would love to consume.

We launched C2 last year to help companies like Best Book Briefings not only engage their prospective and loyal audiences but also re-engage them with contextual offers (…) It’s always exciting to work on projects that challenge the creative mind to achieve client objectives from multiple angles.

Usman Khalid,

Chief Executive Centric DXB

Centric DXB is a Dubai-based digital strategy firm, serving leading companies such as Perfetti Van Melle, DELL, ASUS, 800Flower.ae and Falcon Aviation. The company is comprised of industry leading units in the following disciplines: advertising; branding and identity; shopper and retail marketing; direct, digital, promotion and relationship marketing; branded content and entertainment; and specialist communications. Centric DXB serves traditional businesses for digital transformation as well as startups through its network of offices across the MENA and APAC region.