FCB West says “Shine On, Klutzes” for Clorox

Ads, Advertising

Everyone has a bit of Klutz inside and that isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces.

“Shine On, Klutzes,” the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.


Agency – FCB West

Chief Creative Officer – Karin Onsager- Birch

Chief Strategy Officer – Simon White

Creative Director – Kelly McCullough

Associate Creative Director – Nancy Strange

VP Account Director – Sara Wallace

Account Supervisor – Paola Cammareri

Senior Broadcast & Content Producer – Charlotte McConnell

Director of Account Planning – Ryan Riley

Group Management Director SVP – Sue Redington

Director: Keith Mccarthy

Production Company: Stink 

Executive Producer: James Cunningham

Producer: Mark Walejko

Offline: Final Cut, Editor: Paul Zucker

Sound: One Union: Matt Wood