The first set of D&AD Pencil winners for 2017 are announced today, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
So far the Top 5 ranking countries by Pencils won are:
1. United Kingdom – 38 Pencils
2. United States – 33 Pencils
3. Australia – 17 Pencils
4. France – 9 Pencils
5= Japan, Singapore and Sweden – 7 Pencils
The Top 5 ranking companies so far are:
1. DENTSU – 6 Pencils
2. FRED & FARID – 5 Pencils
3= Great Guns and Clemenger BBDO Melbourne – 4 Pencils
5= Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York – 3 Pencils
The total number of Pencils awarded in each category are:
• Writing for Design – 6 Pencils
• Outdoor – 21 Pencils
• Crafts for Design – 24 Pencils
• PR – 26 Pencils
• Crafts for Advertising – 32 Pencils
• Creativity for Good – 33 Pencils
• Music Videos – 12 Pencils
• Magazine & Newspaper Design – 23 Pencils
All 177 pieces will appear in the 55th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD President Bruce Duckworth:
Over 220 international creative leaders have come to judge the D&AD Professional awards this year and I am thrilled to see the range of Pencils on day one of results. Even at this early stage we are delighted to see the fantastic quality of work coming through from all around the world. Watch this space for even more tomorrow.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognized globally as the ultimate creative accolade, entered and attended by the best from around the world.