Lions Health, the prestigious event dedicated to creative healthcare and pharma communications, has announced the pneumonia awareness campaign “Not available in your country” as the winner of the 2017 Young Lions Health Award. The winning campaign was created by Giulia Marchi, Art Director and Giovanni Santoni, Art Director at Sudler International Milan, WPP Health & Wellness, Italy.
This year’s competition was held in partnership with UNICEF and ”la Caixa” Banking Foundation. Participants were required to submit a creative, multi-channel campaign to be launched on World Pneumonia Day on 12 November with the aim of raising public awareness and engagement in the fight against pneumonia and increasing the investment of private and public stakeholders to reach every child in the fight against the disease.
Despite pneumonia being preventable, it accounts for 16 per cent of deaths of children under five years old, making it the leading cause of infectious disease deaths among under-fives globally.
The winning campaign was one of 64 entries and was selected by a team of industry experts, including the following jurors from Cannes: Mandi Fine, Justine Metcalfe, Riotesh Patel, Diana Janicki; members of ”la Caixa” Banking Foundation: Ariadna Bardolet, International Programs Director, and Montse Blanco, Director of the Advertising and Corporate Image Department; and UNICEF representatives: Kristoffer Gandrup-Marino, Chief of Innovation of the Supply Division Innovation Unit, and Angela Travis, Chief of Communication of the Private Fundraising and Partnerships Division.
Giulia Marchi and Giovanni Santoni, winners of this award:
We found the Young Lions Health brief very moving. The idea that so many children are deprived of life-saving medicine because of where they happen to be born really shocked us. This was the inspiration for our ‘Not available in your country’ idea, in which we would block popular online content on World Pneumonia Day. We’re so happy that the jury selected it as the winner .