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Tag: CSR

Golin and iSense researched how much CSR matters for Romanian consumers

A study made by Golin Romania and iSense Solution aimed to find out how important is, for Romanian consumers, that the brand they buy or the company they interact with […]

December 15, 2019 Cristina Blanaru Branding, Business, CSR

The campaign „Lights for life”, signed Oxygen, gathered 30.000 pregnancy tests for the women in disadvantaged areas

The campaign „Luminite pentru viata” (Lights for life) is an initiative of the brand Trussa, in partnership with the Sensiblu Foundation, and signed by the independent communication agency Oxygen, that […]

May 23, 2019 Romanita Oprea Advertising, PR

Katharina Scheidereiter (Kaufland Romania): “2018 was a year in which Kaufland Romania’s social involvement became in itself a pillar”

For the elderly and the children in the remote mountains’ villages of the Nehoiu-Braesti area, Buzau county, more than 150 volunteers, gathered by the sports club GTC Motorsport and Kaufland […]

January 10, 2019February 25, 2019 Romanita Oprea CSR

Rusu + Bortun work on a CSR platform for Orange in Romania

Romanian agency Rusu+Bortun created an identity to represent the CSR projects and initiatives that Orange Romania is already running for years. The new identity is completed by a dedicated platform, […]

July 29, 2018 Cristina Blanaru Advertising, Branding

Kinecto Isobar and Climb Again put themselves in the “eyes” of Romanian blind children

“Put yourself into their eyes” is a social campaign initiated by Climb Again, Romanian organization helping children, young people and adults with special needs to practice climbing as a therapeutic […]

June 25, 2018June 23, 2018 Cristina Blanaru Advertising, CSR

“Your Country, Your Tradition” program, recognized at European level

The educational program “Your Country, Your Tradition”, initiated and developed by Bancpost, has been recognized at European level, benefiting from the patronage of the European Year of Cultural Heritage 2018, […]

June 23, 2018 Cristina Blanaru Advertising, CSR, Marketing

#ITSNOTAMYTH by Mestiça Agency collects 30 tons of aluminum pull-tabs, turns it into wheelchairs

For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs.  To shed some light on this doubt, Mestiça Agency and […]

May 23, 2018June 28, 2018 Cristina Blanaru Advertising, CSR

CAMH and Zulu Alpha Kilo aim to drive social change with #MentalHealthIsHealth

The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline “Mental Health is Health”.   The new […]

May 11, 2018June 28, 2018 Cristina Blanaru Advertising, CSR

Twisted Hyper-Real Illustrations for Pro Wildlife Put Animals in Dead-End Jobs

Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/Saint Elmo’s for nature conservation organisation, Pro Wildlife. The thought-provoking adverts encourage holidaymakers […]

May 11, 2018May 22, 2018 Cristina Blanaru Ads, Advertising, CSR

MADD Canada and Uber Canada fight impaired driving at the holidays.

Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with […]

December 1, 2017 Cristina Blanaru Ads, Advertising, CSR

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