Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually evolving like Facebook.
All Ebiquity clients around the globe who invest in Facebook properties for their marketing will be given the opportunity to take advantage of this relationship in their future marketing effectiveness studies.
Mike Campbell, Head of International Effectiveness Ebiquity:
This agreement is an important step forward in media transparency and marketing effectiveness. We welcome Facebook’s willingness to provide access to data on behalf of our clients for MMM, and we look forward to similar initiatives across the industry.
Ebiquity is a leading, independent, technology-enabled marketing and media analytics consultancy, working with 80 of the top 100 global advertisers. The company has offices in 14 countries in North America, Europe, and Asia Pacific and global expertise, with over 900 employees including data scientists, developers, modellers, analysts, and digital and media experts.