Tag: data
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
Research: EU countries hit with over €30 million in GDPR fines in Q1 2021
Data acquired by Finbold indicates that as of Q1 2021, EU countries were fined €33.61 million in GDPR fines for various violations. Spain was the hardest-hit country, with regulators imposing […]
Creature and Ntropic created a new brand film for Solita
Advertising agency Creature and Ntropic created a new brand film for leading European data and tech company SOLITA, which captures the human potential of data. The film was created by […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Romanian Biz launched Show Me the Money! newsletter
Romanian Biz magazine launched a special newsletter, Show Me the Money!, that gives attention to the numbers that are at the base of the business strategy, are the engine for […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
DIGITAS launches in Romania under The Publicis Group umbrella
Publicis Romania announced the launch of Digitas Romania, connected marketing agency. Leveraging comprehensive data, technology, creative, media and strategy, Digitas aims to deliver ambitious outcomes via connected solutions that include […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands […]