Tag: data
Romanian Biz launched Show Me the Money! newsletter
Romanian Biz magazine launched a special newsletter, Show Me the Money!, that gives attention to the numbers that are at the base of the business strategy, are the engine for […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
DIGITAS launches in Romania under The Publicis Group umbrella
Publicis Romania announced the launch of Digitas Romania, connected marketing agency. Leveraging comprehensive data, technology, creative, media and strategy, Digitas aims to deliver ambitious outcomes via connected solutions that include […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands […]
Start-Up tips: storing data safely as a start-up
Starting out as a small business owner is a complex task. You will find yourself facing all sorts of challenges you might never have had to face before in any […]
The future of B2B sales? Data driven sales!
The future of sales is changing, but why are sales changing? Sales are no longer done over the phone, you do not call in your orders, you rather order them […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]