Tag: data
Optable opens the door to frictionless data collaboration with integration of netID
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a […]
Matrixian Group raises €2M investment from new strategic partner Pride Capital Partners
Pride Capital Partners invested €2M into Matrixian Group, a group of Dutch data and technology companies that specialize in making organizations worldwide location intelligent. The financial support of Pride Capital […]
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
Universal Music Group for Brands launched UMusic Media Network
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]
Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
Research: EU countries hit with over €30 million in GDPR fines in Q1 2021
Data acquired by Finbold indicates that as of Q1 2021, EU countries were fined €33.61 million in GDPR fines for various violations. Spain was the hardest-hit country, with regulators imposing […]
Creature and Ntropic created a new brand film for Solita
Advertising agency Creature and Ntropic created a new brand film for leading European data and tech company SOLITA, which captures the human potential of data. The film was created by […]