Tag: data
Eurovision 2026: See the contestants that gained the most followers, views & streams
The 2026 Eurovision Song Contest was quite a night, with drama and tension till the very last moment. Bulgaria’s first-ever victory was a surprise to many, upsetting pre-show favourites, Finland […]
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe announced it entered into an agreement to acquire LiveRamp, a global data collaboration platform. With LiveRamp, Publicis will become a leader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation. With this acquisition, for a total enterprise […]
Euromonitor: Chocolate boxes and toys, on top of the list this Christmas
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]
Omnicom Media Group names Dylan Mouratsing Managing Director of Annalect UK
Omnicom Media Group (OMG), has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global […]
Optable opens the door to frictionless data collaboration with integration of netID
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem, today announces its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a […]
Matrixian Group raises €2M investment from new strategic partner Pride Capital Partners
Pride Capital Partners invested €2M into Matrixian Group, a group of Dutch data and technology companies that specialize in making organizations worldwide location intelligent. The financial support of Pride Capital […]
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
Universal Music Group for Brands launched UMusic Media Network
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]
Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand […]