Lürzer’s Grand Slam to celebrate ground-breaking ideas and award them with cash

Advertising, Awards

Lürzer’s Grand Slam – The first global advertising competition that rewards creative work with prize money –  is now open for entries and aims to celebrate ground-breaking ideas and reward them with something of real value, namely cash.  Rosie Arnold, Creative Partner at Abbott Mead Vickers BBDO, will be heading the first jury of Lürzer’s Grand Slam as president.

Lürzer’s Archive, daily creative resource for advertising professionals worldwide, launched this awards as the only creative competition that rewards the best work with cash.

“Winners at the Lürzer’s Grand Slam, as the new award is called, will not be presented with some old salad bowl or an ugly trophy symbolising this or that, but real money straight away. Not months or years later, after having won three gold lions and a grand prix, while working at that top-notch agency one always wanted to be part of”, states a press release received from Lürzer’s Archive.


Lürzer’s Grand Slam will celebrate and applaud ground-breaking ideas, as well as rewarding them with something of real value. 60 percent of all the entry fees will go directly to the winners.

We think it is only fair to use real value to reward the creators of ideas that push the industry forward, whether the creators come from agencies, clients or production companies

Christian Lürzer,

CEO of Lürzer’s Archive

Lürzer’s Grand Slam is absolutely transparent about the earnings from submissions and will make them public in real time. Silver winners will receive two times higher prize money than bronze winners, while gold winners will receive three times higher prize money than silver winners. Plus, all the entrants who submit work to Lürzer’s Grand Slam will get a free Lürzer’s Archive subscription for one year.

The first test on how the creative community would react to the simple idea of an award that rewards its winners with prize money, was the call for the jury. CEO Christian Lürzer and his team asked some of the most admired and highly decorated creatives worldwide to be part of the first Lürzer’s Grand Slam jury. Rosie Arnold of Abbott Mead Vickers BBDO liked the idea so much, she even agreed to be the president of the first jury. Within a few hours the people at Lürzer’s Archive were able to put together an international top-class jury, whose names will be announced within the coming weeks.

Agencies can enter their work in five categories: film, print & outdoor, digital, direct and sound. To enter the competition the submissions must have been aired anytime between 1st January 2016 and 15th October 2017. The entry fee is in the low budget-class and starts at € 340 per entry.

Lürzer’s Archive (www.luerzersarchive.com), the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984.