FCB Lisboa proves “Every word matters” in promoting Four Hands Festival

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To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisboa created a smart and fun campaign that proves exactly that.

The two films, “Orgasm” and “Kitchen” show how an apparently insignificant word changes everything in the story.

This really is a special work for us, as it raises a theme that is very significant to our industry: the power of words and of well told stories

Edson Athayde,

CCO of FCB Lisboa

The Four Hands Festival took place in Cascais, near Lisbon, and gathered some of the most prominent storytellers, screenwriters, teachers, filmmakers, producers, writers and advertisers from Portugal and Brazil, and also internationally acclaimed speakers like film director Jim Sheridan (My Left Foot, In the Name of the Father), and James Bonnet, author of “Stealing Fire from the Gods: The Complete Guide to Story for Writers and Filmmakers”.


Advertiser:  Portuguese Film Academy

CCO: Edson Athayde

Copywriters: Viton Araújo, Edson Athayde, Barbara Dzikanowice

Art Director: Diego Tórgo

Production Company: Bro Films

Film Director: Mário Patrocínio

DOP: André Braz

One of the most awarded and highly regarded creative agencies in Portugal, FCB Lisbon is a fully integrated marketing communications company with a multidisciplinary team focused on changing behaviour and bringing fame and relevance to its clients, through a media-agnostic, Never Finished dialogue with brands and the people they want to engage with. FCB Lisbon is a renowned and active part of the FCB Worldwide network, regularly contributing its talent, work and expertise to the development of creative solutions for global clients in international markets.